Think Small to Grow Big

Being a small business is beneficial as the markets continue to sub-divide into niches. Whether you want to grow your business for increased income, more stability, or to launch a new and improved product, you should think small to grow big.

Use your size to your advantage. Unlike large corporations who need to make giant waves for recognition, focus attention on the one trait that makes you stand out. Cultivate your niche and leverage it to grow your business. Concentrate on providing a few expert services to gain a loyal customer base.

Next, compound small changes into big growth. Instead of aiming for 100 new customers in a month, shoot for 10, and give those ten the best service possible. Lay a strong foundation and take small, deliberate steps toward growth. Exceptional service coupled with word-of-mouth is an important asset for success.  That is another example on how you should think small to grow big.

Focus on these small victories and you will gain the momentum needed for sustainable growth. If you focus too much energy on the larger end goal, it is easy to lose track of the important baby steps you take to get there. Just like you don’t lose 100 pounds overnight, you also don’t gain 100 new, loyal customers either.

Now it’s time to get to work and create a business growth plan to prepare you for success. Don’t aimlessly wander in hopes of reaching your goals. Craft an action plan with short- and long-term goals and make it happen. Allow this plan to be fluid:  if something isn’t working, change it and continue forward.

Remember, running a business successfully does not need to be complicated.  Keep it simple!

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