A business growth plan is only as good as its implementation. If you have an idea for growing your small business in writing, but have it gathering dust on your shelves, it’s not going to be of much use. A plan that includes ideas on how you can grow your operations will inspire you to act, so you can turn what is in writing into a reality. Here are three strategies that you can adopt as part of your business growth plan to bring your ideas to life.
1. Venturing into New Markets
There are many reasons why small business operators choose to extend their operations beyond the local market, including the pursuit of growth. Breaking into new markets can imply a lot of things such as opening a subsidiary in a different location, introducing a new product line after identifying a niche opportunity, offering services or products that complement what you are already selling, among other things. Accessing new markets as a small business operator will expand your client base, and as a result, your enterprise will grow.
2. Growing Your Sales Through Existing Customers
The saying that “A bird in the hand is worth two in the bush,” applies to small business owners as well. Loyal and existing customers can play an essential role in expanding your operations if you focus on them. Engaging your customers to discover the solutions you can offer for current problems and encouraging loyal customers to become your brand ambassadors are among the approaches that can help you grow your sales. These approaches should be the cornerstone of your business growth plan.
3. Pursuing Potential Customers
The fact that there may be many individuals out there who have no idea about your existence implies that the opportunity for growing your small enterprise still exists. Conducting a market analysis will help you identify target clients, and you can follow that with an appropriate marketing campaign to capture the attention of such individuals. Expanding your customer pool by targeting potential clients will ultimately promote the growth of your business.
Remember, running a business successfully does not need to be complicated. Keep it simple!
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Manny Skevofilax is a consultant and speaker that helps his clients successfully navigate the challenges of growing their businesses profitably. Since 2003, Manny helps businesses enhance their results by using his experience in strategic planning, financial statement analysis, operations, organizational development, and team-building. His consulting firm, PORTAL CFO Consulting, Inc., has attracted clients from diverse industries in the United States and abroad.
Manny can be reached at 410-808-3441 or via email at manny@portalcfo.com.