3 Ways a Strong Brand Reflects a Strong Company

3 Ways to Build A Strong Brand for your business

A strong brand goes beyond a customer’s perception of a company. A brand reflects your business’s values and principles and emotionally connects the customer to your services and products. Here are three ways that a strong brand expands to all levels of your company:

1) Transcend the Logo

Your brand’s image emotionally ties your customer to what your company’s products. Imagine Coca-Cola’s white curly script on a red backdrop. The logo evokes a sentimental feeling and has become a universal symbol of joy, laughter, and togetherness.

When a customer sees a brand’s image, they live through the memories that come from using the product.  By affecting the way consumers feel, your brand becomes a valuable asset in determining the way people experience your company’s products and services.

2) Motivate Employees

People want to stand united behind strong values. A brand represents your company’s guiding principles and inspires your employees to create a better workplace. The way your employees feel about their work environment reflect the internal attitudes of the company. Your employees serve as ambassadors of the brand and can make or break a customer’s experience.

3) Leave a Lasting Impression

Your brand promises your customers that they will receive the same professional standard every time they make a purchase. For example, some people simply cannot function without their daily coffee, and so the image of the Starbucks’ Siren has become a savior to many exhausted individuals driving to work in the morning. The customer trusts the service associated with the brand leading to a reverberating effect of spreading your company’s values into the daily life of your customers.

A brand isn’t just a marketing tool to help your customers remember your products and services. It is the heart and soul of what your company can contribute to the community. Keeping this in mind will help you create an attractive company for your customers and employees.

Remember, running a business successfully does not need to be complicated.  Keep it simple!

For more information on business analysis, business planning, and ways to grow your business profitably, sign up for our blog and keep posts coming regularly to your inbox!

P.S. You may also be interested in: How to make employees feel involved with the company brand.


Why You Need to Strategize Business Growth Planning

business growth planning

When it comes to business growth planning strategy, it’s easy to get ahead of yourself. You want all the customers right now to maximize your profits and leapfrog the competition. However, that is simply a strategy for burnout by you and your team. Companies that have grown too big too fast have always had problems along the way. It is important to strategize business growth planning and plan your growth so it can be done efficiently; without hiccups.

Where to Start Your Business Growth Planning Strategy:

Who is your ideal customer?

Believe it or not, not everyone is your ideal customer. If you try to take that approach, you may end up alienating your client base. So, think about who your ideal customer is. Who would be the most profitable and loyal to your company? Who would provide the best referrals to earn you more great customers? Those are the customers that you want. How can you make your company appealing to them?

Who is your competition and what are they doing?

Knowing what your competition is doing can tell you a couple things. First, what are they doing right? Figure that out, and try to emulate that. What are they doing wrong? This is a great opportunity to learn from their mistakes which will save you time and money.

Find out what customers want!

Learn their pain points. Ask what they are not receiving from the competition and do your best to provide that for them. Come up with a strategy that is very difficult for your competition to duplicate, so you keep your loyal patrons.

Remember, running a business successfully does not need to be complicated.  Keep it simple!

For more tips on how to grow your business profitably, while maintaining your sanity, check out our website at www.portalcfo.com.

Considerations for Starting a Business: Things That You Should Keep In Mind

starting a business

If you’re entertaining the idea of owning your own company, then it’s important to know about the different considerations for starting a business.  Since getting a company off of the ground requires time, dedication, and resources, you don’t want to overlook anything on your path to becoming a successful entrepreneur.

Starting a business involves much more than knowing what you want to sell and finding people who are willing to buy it. When you visit any business that you regularly patronize, whether it’s a small stand on the street corner or a large, big box chain, there are a lot of unseen parts working together to make sure that business is able to effectively serve its customers.

As an aspiring business owner, those are the things that you need to worry about in your own house.  So what are some of the considerations for starting a business? Keep reading this post to find out just what you need to keep in mind as you set out to run your own company.

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