In today’s economic environment, growing a business requires business owners to create a presence beyond bricks and mortar. Today’s consumer spends a good portion of their time on social networks. With consumer habits trending towards internet based social interaction, it is essential that as a small or medium-sized business owner you throw your hat in the social media ring and learn how to grow your business through these powerfully popular platforms.
Social platforms such as Facebook, Twitter, LinkedIn and Instagram offer tremendous growth potential for business owners. They can play a significant role in increasing brand value, building credibility and opening doors to new channels of distribution. By using the various social media channels, businesses can share valuable, compelling, industry-specific content to their customers while engaging with them on a more personal level. Social media has become such a significant part of the fabric of the internet that Google, the world’s number one search engine, has been very clear that social signals, a link from someone’s social networking profile to your web page, plays a significant role in the ranking of websites.
Social media is an ideal way for a business to build its brand. Based on a theory known as social proof, the positive influence created when someone finds out that others are doing something, a simple like or sharing of content can have an exponential affect on a company’s ability to gain credibility and increase their bottom line.
When business owners connect with consumers through social media, they are most likely attracting those who share similar likes and interest. As a result, they are more engaging and have a greater likelihood of becoming faithful followers and loyal customers.
The various social platforms have become extremely beneficial tools when it comes to marketing a business and generating exposure. Businesses of all sizes can no longer afford to disregard social media when it comes to putting together a marketing strategy. As an inexpensive way to reach a large number of prospective customers, social media’s benefits are too great to be ignored.
Remember, running a business successfully does not need to be complicated. Keep it simple!
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Manny Skevofilax is a consultant and speaker that assists his clients with successfully navigating the challenges of growing their businesses profitably. Since 2003, Manny helps businesses to enhance their financial results by using his experience in strategic planning, financial statement analysis, operations, and team-building. His consulting firm, PORTAL CFO Consulting, Inc., has attracted clients from diverse industries in the United States and abroad.
Manny can be reached at 410-808-3441 or via email at email@example.com.