You’re a savvy business owner who works social networking sites like a pro. You’re tweeting, liking and posting like nobody’s business, but are you pinning? If you want to boost your sales and get your products in front of a wider audience, Pinterest is the way to go. No matter what you may have heard, pinners aren’t just for the DIY crowd or homeschooling parents. Pinterest is the perfect social networking site for sharing eye-catching photos. Follow these steps and learn how to grow your business with this cool website.
Start with a Pinterest business account. This step will give you a professional look and help you reach past customers and potential new ones. Like Facebook and Twitter, you don’t want vendors and fans clogging up your personal feed. By creating a business account, you’ll establish your brand in the virtual environment.
Try Pinterest tools. Cool widgets and software like Pinpuff and Repinly help you track what’s popular amongst pinners and gives you some handy “inside” information.
Fill your website with “pinnable” images. Want that niche market to see your fantastic XYZ widgets? Take great pictures and place them on your business website or use riveting stock photos. From there, pin the pics to your Pinterest feed along with a brief description. Then, just stand back and let the pinning begin.
Pay it forward–and backward! Be a part of the community. Like and share pins from your followers. Create boards that are easy to find and follow.
Get to know what your pinners like. Raise your engagement by doing some investigative work. Spend some time using the site. Peek at what others are pinning, sharing and liking.
With a little effort, you can grow your business using Pinterest!
Remember, running a business successfully does not need to be complicated. Keep it simple!
For more ideas on how to grow your business, please check out our website.
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Manny Skevofilax is a consultant and speaker that helps his clients successfully navigate the challenges of growing their businesses profitably. Since 2003, Manny helps businesses enhance their results by using his experience in strategic planning, financial statement analysis, operations, organizational development, and team-building. His consulting firm, PORTAL CFO Consulting, Inc., has attracted clients from diverse industries in the United States and abroad.
Manny can be reached at 410-808-3441 or via email at manny@portalcfo.com.