Today’s society thrives on digital information. If you do not have a digital presence, you are non-existent to the general public. Having a strong online presence can increase your customer base and thus help you to grow your business. The first step toward creating an online presence is to plan.
Your plan should include a few key features to promote your business with a strong online presence. Elements that will boost the face of your business online include: content, design, usability, and value. Your online presence starts with your content and builds its way up from there. Think of each element as the fundamental building blocks that will propel your business toward positive growth and success.
In a world where SEO content is in such high demand, it is important to know that placing keywords haphazardly throughout an article is not enough. You must create your content so that it is clever and informative. It is important that your content engages potential customers in order to attract them to your business.
Content slapped onto a boring background is just that; boring. Spruce up your online content with an intuitive design. Visit some webpages to get an idea of what you would look for in a creative and interesting business page and go from there. Ingenuity is key here because you want to make sure you capture the attention of your audience.
Even with great content and excellent design skills, your business could suffer exponentially if your online presence is not user-friendly. Usability is a big part of boosting the success of your business. Make sure customers can easily navigate your website and find the information they are looking for or they will likely look elsewhere for similar products and services.
Finally, you want to provide customers with value. Why should they choose your business over other businesses? Give them a reason to use your products and services. When creating your online presence, it is important to remember that your website is not about you, it is about the customer. They are the key to the future growth and success of your business.
Remember, running a business successfully does not need to be complicated. Keep it simple!
For more information on business analysis, business planning, and ways to grow your small business profitably, please check out our website www.portalcfo.com. Follow us on Twitter @portalcfo
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Manny Skevofilax is a consultant and speaker that assists his clients with successfully navigating the challenges of growing their businesses profitably. Since 2003, Manny helps businesses to enhance their financial results by using his experience in strategic planning, financial statement analysis, operations, and team-building. His consulting firm, PORTAL CFO Consulting, Inc., has attracted clients from diverse industries in the United States and abroad.
Manny can be reached at 410-808-3441 or via email at firstname.lastname@example.org.