Identifying Business Objectives: Finding Your Purpose

identifying business objectives

Identifying business objectives plays into the simple but important idea that, no matter what you do in life, there needs to be some kind of purpose behind it.  It’s your objective that allows your company to go in the direction that it follows and work toward the goals that you establish. Therefore, it’s especially important to identify those as early as possible.

So throughout this post, we will discuss purpose, how you can identify what kind of shape you want your company to take, and what you can do to make sure you reach those goals.  Keep reading to learn more about the importance of identifying business objectives. The information you find will help propel your company toward success.

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Identifying Business Trends: Why It Matters and What You Can Do

identifying business trends

As a business owner, you should know that identifying business trends is one thing that you absolutely need to do in order to make sure your company is able to stay relevant. Since trends can seemingly change on a whim, especially within certain industries, keeping up with them can seem like a very involved task.  Yet, it has to be done.

That’s why this post will be dedicated to trend-spotting and noticing just what kinds of developments are shaping your industry. So keep reading to learn all about identifying business trends, why it matters, and how your company can benefit from doing it.

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Identifying Business Processes: How to Keep Aware of Key Business Activities

business process

Identifying business processes is one of the many skills that you need to possess as a business owner. You’re probably wondering how you should approach the practice of identifying those processes and, perhaps more importantly, why you should do it.

We’ll go over the process and importance of knowing just what your business processes are, so that you can drive your company towards the kind of prominence that you envision for it.

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Identifying Business Opportunities: What You Can Do to Help Your Business Thrive

identifying business opportunities

Whether you’re just getting started with running a business or you’ve been at it for a while, identifying business opportunities is one thing you should always be doing.  The need to identify opportunity must be done throughout the company’s entire lifecycle; so that you continue to be a success as time passes, your business grows, and the competition becomes greater.

In this blog, we will examine some of the different phases of a company’s lifecycle and how you can go about identifying business opportunities to increase your chances at keeping your business thriving.

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Identifying Business Risks: Know What Risks to Look for and How to Deal with Them

Identifying Business Risks

Identifying business risks as an entrepreneur is one of the most important things that you can do when running a business.  Since risk takes many forms and can range from a minor issue to something that can threaten the life of the business itself, it pays to know how to point out risks of all flavors and address them accordingly.

But what can you, someone who doesn’t have the benefit of years of experience in running a business, do in order to find that risk and make sure that it doesn’t threaten your company?  This post will explore your options in identifying business risks and show you just how to be prepared for action when you do expose risk.  Let’s get started.

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Identifying Business Functions

identifying business functions

Of the many things that you can do to ensure that your company is successful in the long term, identifying business functions is among the most important.

Being able to identify business functions helps you to have a clearly-defined path to guide your company towards.  You will also be to shape the roles of your team and the other people who help you get where you want to be as an entrepreneur.  Knowing about the functions of your business involves being at least somewhat involved in every aspect of your business; whether that’s by being hands-on, acting in a supervisory role, or simply checking progress every so often.

So how do you go about identifying business functions so that you can better shape your company’s future?

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Identifying Business Structure

identifying business structure

Knowing How to Classify Your Company

As an entrepreneur, you’re probably asking yourself about identifying business structure in order to better organize your business to deliver your products and services as efficiently and effortlessly as possible.

The Types of Business Structure

There is no one type of business structure that’s one size fits all.

Since businesses come in all kinds of sizes, so too do the types of structures that cater to those businesses. You wouldn’t need a board of directors for a small, locally owned grocery store anymore than you would attempt to have a single executive run a multinational conglomerate.

Because of this, there are several officially recognized types of business structures that a company can claim, but it all depends on several factors. In addition, each type of structure has its advantages and disadvantages.

So let’s take a look at each type of structure and you’ll be able to determine what’s best for your company.

  • The Sole Proprietorship – Your business is a sole proprietorship is the type of business you run when you are the only employee involved. Whether you simply want to make a little money on the side in order to supplement your full time job or you feel as though you’re enough of an expert in a given subject that you could be successful as a consultant, the sole proprietorship is the business structure you would classify your company as so long as you’re the only employee.
  • The Partnership – This is the structure you would follow if you were starting a company with another person or a small group of people. If you are identifying business structure as a partnership, then it’s important to know that all of the partners are accountable for profit, loss, and liability. Likewise, each partner has a legitimate claim to profit as they are considered joint owners of the company.
  • Corporation – This is the most complex of business structures due to all of the people involved, as well the number of laws that are in place specifically to govern corporations. This type of business structure is unique from the others in that corporations are, in a sense “people.” While a group of entrepreneurs may form a corporation, it eventually becomes a separate entity from those founders. Under law, this means that a corporation can legally do things that people like you and I can do like open bank accounts and own property. Unlike other types of structures, the owners of corporations are not responsible for things like debt and lawsuits. Any financial judgments made against a corporation are taken from its assets, not those of its share and stockholders.
  • Limited Liability Company – This is a fairly new classification of business structure that combines some of the features of both partnership and corporation. If you are identifying business structure as an LLC, then you should know that LLC status is typically granted by state statute. Within an LLC, owners may be individual members, corporations, and other LLCs and most states allow an LLC to have only one member. Identifying business structure as an LLC is advantageous because it allows you more flexibility in how you manage your business as opposed to what you can do with corporation status.

These are the basic types of business structure that you can use for classification when you begin building up your company.

It’s important to remember that each type of structure has its own setup procedures, paperwork, and red tape that you have to work through in order to make sure that you are in compliance with the law. Therefore, it pays to speak with your CPA and lawyer to make sure that everything involved with identifying business structure is in line before you actually get started.

By knowing the rules associated with each type of business structure, and just what the advantages and disadvantages are with each one, you can be well on your way to running a successful company that will be on the minds of your customers for years to come.

Remember, running a business successfully does not need to be complicated.  Keep it simple!

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This post is a part of a series that helps you identify opportunities and problems within your small business.
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Identifying Business Strategy

identifying business strategy

Identifying business strategy is an important part of running your own company, no matter what industry you operate in.  I would say that doing this is especially true for small and medium-size businesses that are nowhere near the level of maturity that many of their competitors have reached.  When it comes down to it, being aware of your corporate strategy is very much like developing your business plan during the beginning stages of your business.  The difference here is that you could argue that business strategy planning for future development once your business is up and running is much more involved than initial business planning.

Since your company has begun establishing itself in its sector, gathering a steady customer base, and bringing in a respectable amount of revenue every quarter, it only makes sense that the stakes are higher now.

By identifying business strategy, you can make sure that your company continues to follow the path that brought from its infancy into the role of a legitimate business and continues to take it farther than that.

So let’s take a look at some of the ways that you can make sure you identify and establish the right strategies in order to achieve long-term objectives.

Analyze Your Situation

When you’re planning anything, whether it’s related to business or not, you want to look at the situation and try to consider any factors that might affect your plans.

As far as your company is concerned, this would mean making sense of your business environment. That would include factors like:

  • Knowing your industry – Is your industry currently in an upturn or downturn? Is the nature of your industry such where new developments are always emerging (i.e. technology)? Are there times of the year that are bigger for your industry than others (i.e. toys and Christmas)?

Questions like these should be on your mind all the time, but they should be especially prevalent when it comes to identifying business strategy.

  • Knowing your customers – You wouldn’t be anywhere without them, so it helps to know just who your serve so that you can further capitalize on your efforts and strengthen your reputation among consumers.
  • Assessing the viability of your ideas – While you’re analyzing your situation, it pays to know just how plausible any ideas you might come up with would be. You may want to test certain practices, seek advice from colleagues and mentors, and study any similar situations that may have occurred in the past

Testing your ideas will allow you to see how well they might thrive in the market or, conversely, how poorly they might do if rolled out on a larger scale.  By testing your ideas early, you can either generate a positive buzz and create anticipation for a future product, or kill an idea before it hurts your revenue and reputation.  Analyzing your situation is a step in the right direction but, once you’ve done that, it’s time to follow through.  After you’ve looked at the circumstances, the next step is identifying business strategy by establishing long term goals.

Key Long Term Goal Areas to Examine

Since every business is different, there is no true one-size-fits-all formula for coming up with an effective business strategy, but there are a few areas in which every business should establish goals.

Some of those can include:

  • Your standing compared to the competition – Look at what the companies you compete against do as far as business is concerned and figure out where you want to be. By knowing your standing, you can figure out if there are things that you can do better than them, capitalize on those areas, and try to take some of their market share.
  • Your employees – Not only do your employees serve as the face of your company, their skill drives it; which makes them a core part of identifying business strategy.

From providing additional training in important skill sets, to implementing policies that keep morale and productivity high, you should work to develop your employees and offer an example that other companies will want to follow.

  • Growth – This goes hand in hand with planning your business’s future, but you should clarify just what kind of growth you want to achieve.

Do you want to get a larger office? Open additional locations? Expand the variety of offerings you bring to the market? Expand the geographic area that receives your product?  Growth in business can mean many different things and part of identifying business strategy has to do with just how you want to grow.  By identifying the type of growth that you want your company to achieve, you can establish a clear path for how to get there.

In order to plan a corporate strategy effectively, you have to look to the past, the present and the future.  Only by knowing where you’ve been, where you are right now, and knowing where you want to go in the future, can you establish a strong, well-thought out plan that will help you navigate your industry and outmaneuver your competition.

By taking the right steps in identifying business strategy, you can not only avoid actions that might harm your business, but seize opportunities that will take it to great places.

Remember, running a business successfully does not need to be complicated.  Keep it simple!

For more valuable articles to help you successfully manage the challenges of growing your business profitably, please click here to join my Business Brief and check out my blog at

This post is a part of a series that helps you identify opportunities and problems within your small business.
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Identifying Business Requirements

business requirements

In operating a business, you know that it’s important that everyone benefits from the products and services that you offer, right?  That is why identifying business requirements is such an important practice.  With the time, resources, and manpower that often go into developing your offerings, the last thing you want to happen is for your efforts to go to waste as the finished product doesn’t fulfill any of the needs that have to be addressed.

In order to do this effectively, it’s important to ask of your business:

  • What” are we doing?
  • Why” are we doing it?

With these questions on your mind, you will be well on your way to establishing the kinds of practices that will be beneficial to your operations in your long term.  This applies to what you do internally at face value, but it’s important to remember that the “what” and “why” are followed closely by the “how.”  How you end up doing things will directly affect not just your own team, but your customers and other stakeholders as well.

So, just how do you go about identifying business requirements?

Ask Yourself Who’s Involved

When I say that, I don’t just mean those among your personnel, but those among your customer base as well.  Every decision that you make likely affects your customers somehow. In some instances, the effects are so minute that the customers might not even notice, but you want to go into the decision-making process with the mindset that everyone is going to be impacted. This will allow you to get their input on what should be included during the development process.

By gathering input and finding out what people expect from whatever it might be that you’re developing, you can create an offering that will address as many of those needs as possible. This is an important step in the process of identifying business requirements because doing this early on will not only help you avoid potential setbacks, but any potential issues with the product can be caught and addressed early on.

Look to the Future

When it comes to running a business, it never hurts to have a plan for where you want to be within a certain time frame.  It could be month-to-month or annually.  Having some foresight about how you want things to develop could serve as a sort of road map for where you want to go.

In all likelihood, some details on your vision might change. You may find that your vision was too ambitious and you have to scale back some expectations, or you may find that you can take on more than you initially believed you could.  Either way, looking forward is a good method for identifying business requirements simply because having a plan for future development will keep you on the task of reaching that goal. Having that goal in your sights will allow you to figure out just what tools you need in order to get there.

Run Tests

Even while looking ahead is a good way of identifying business requirements, you have to remain rooted in the here and now to make sure that everything continues to go smoothly.  That’s why, when introducing a change, either internally or externally, it pays to test something out before rolling it out completely.

It happens all the time in many industries:

  • Technology firms and car companies will build prototypes
  • Restaurants may roll out a new menu item in certain regions before deciding whether or not to go national
  • Software companies often have alpha and beta tests for their products before going to retail with them

These are just a few examples where it pays to test something in order to make sure that it has viability in the market.  Running those tests is a good way of identifying business requirements.  So you should do it, no matter what your industry is.

The same practice can be applied internally as well. You may have new policies that you’re considering implementing.  Rolling them out gradually to see how people within your company adapt to them is almost always preferable to putting them in front of everyone and simply saying “this is the way it’s going to be.”

It could be that something you thought might be a morale booster ended up doing nothing of the sort or that a new policy that you put into play helped in identifying business requirements that you weren’t initially aware were necessary.

With any endeavor that has the power to change the way your company does business, whether it’s an effect on employee morale or a complete operational overhaul, cautious steps are always better than rushing into it.

Your Business Requirements Affect Everyone

At the end of the day, every step in the process of identifying business requirements should be conducted with those who are going be affected in mind.  Whatever you are doing to change your company, it has to benefit as many people as possible while still being a viable course of action.  With careful planning and the right implementation over time, you can certainly use those requirements to shape your business into something special.

Remember, running a business successfully does not need to be complicated.  Keep it simple!

For more valuable articles to help you successfully manage the challenges of growing your business profitably, please search our blog at our website

This post is a part of a series that helps you identify opportunities and problems within your small business.
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Identifying Business Drivers

Identifying Business Drivers

Why Knowing What Drives Your Company is Important

As an entrepreneur, you owe it to yourself, your employees, and anyone else who has a vested interest in your company to make the business as profitable as you can. You can make sure that happens by identifying business drivers that will bring in more revenue as time goes on.

With the competition becoming more aggressive, making sure that customers continue coming through your doors can be a difficult enough task. Without growth, however, you could risk losing your market share through stagnation.

That’s why it pays to know what causes people to choose your services over what your competitors offer and to be aware of key business performance indicators/KPI’s.

Only by being fully-aware of those driving factors can you foster growth and make sure that your company is able to not just weather tough financial times, but fully-capitalize on the conditions of strong economic climates as well.

As you know, there are a number of factors that influence whether or not people come through your doors, so it isn’t as simple as pinning down a single trend, event, or practice that makes money and causes your business to thrive.

So what are some ways that you can go about identifying business drivers to help your business thrive?

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Manny Skivoflax LinkedIn