How to Develop a Marketing Plan for 2013: 5 Steps You Need to Take to Be Seen

marketing strategists

2013 is almost here.

That means you need to figure out how to develop a marketing plan that will start your new year off strong and continue that trend throughout the year.

But what do you need to do, and how should you go about doing it?

That’s a question we’re going to look at in this post, so keep reading to learn more.

The information you find here on how to develop a marketing plan will help you build a strong foundation on which you can hit the ground running in 2013 and never slow down.

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How to Reduce Labor Costs in Business: 5 Cost Cutting Options You Should Explore

When thinking about how to reduce labor costs as a business owner, there are options that you can explore, without having to reduce your staff.

Like other areas of managing expenses, reducing the costs of labor associated with running your business is all about finding where fat can be trimmed, without making drastic changes that could negatively impact your company.

So, what can you do?

That’s a question we’ll explore in this post as we talk about how to reduce labor costs while keeping your operations intact as much as possible, so keep reading to learn more.

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Establishing a Customer Complaint Procedure: The 4 Steps You Need to Take to Handle Customer Grievances

happy business man

When you run your own company, putting a customer complaint procedure in place is something that you should implement to be certain that your customers are taken care of and have confidence in your company.

Since your customers are the single most important factor to the success of your business, making sure that any problems they have are addressed as effectively as possible is something that should always take priority.

This is just as true for a small business as it is for a large corporation, but your situation will have an influence on how you should approach setting up a procedure.

So keep reading to learn more about establishing a customer complaint procedure for small businesses and you will get a clear understanding for the things you need to do to set up this critical business process.

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Business Relationship Building: The Allies You Need at Different Stages

Business relationship building is something you need to work on early and often as a business leader, because your company’s success will largely depend on who you know and the strength of your relationships with these people.

You might think that the people I’m talking about are your customers. While that much is true, they’re hardly the only people in this equation.

So keep reading to learn more about what you can do at various stages of your company’s life cycle and how carrying these actions out can affect your company’s development for the better.

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The Role of a CFO in Your Growing Business: Why the Right Kind of Expertise Matters

chief financial officer

As a business leader, you’re eventually going to reach a point where you will need someone to handle your company’s financial resources, so it helps to know all about the role of a CFO and how one fits in your plans for growing your business.

Your company’s finances are among its most important assets, and that importance only becomes more prominent as the company expands with time.

With that in mind, it makes complete sense that you might want to bring in an expert who can take hold of those finances and make sure they are working to your absolute best advantage.

In this post, we’ll explore the role of a CFO, how that expertise helps you, and what it all means as you move your company forward, so keep reading to learn more.

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Financial Statement Analysis: Learn About What Shape Your Business Is In

When it comes to running your business, one of the best ways to learn about what kind of shape it’s in than conducting a financial statement analysis.

Not only will analyzing a financial statement show you where your company has stood financially but it will also show you where it is standing now. Analyzing your company’s financial statements can also help you make plans for the future that will allow you reach the goals you’ve set up for your company.

That’s why you don’t want to make the same mistake that I often see with many other entrepreneurs.

Too many times I’ve seen business owners take a look at their financial situations and, if they were satisfied with that they saw, that was the end of it.

That’s a mindset that I believe every business owner needs to get away from if they want to thrive.

Complacency will only hurt your business in the long run. No matter what stage your company is in, you should always be in the same frame of mind you were in when you started. Always look for the next big thing, always look for ways to improve what you do and continuously try to make your situation better.

This post will show you just how you can do that by starting with your financial statement analysis.

So let’s get started.

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