There are many things in a business that keep it flourishing. Whether it’s new technology that can help you reach your company’s goals faster, or a mobile device that allows you to work from anywhere, these are important for the workplace. However, at the heart of every business are the customers. If anything, they’re mainly what keeps your company up and running; not to mention that they can make or break your business. Word of mouth is powerful, and depending on how satisfactory and unsatisfactory your services are, they may tell other potential customers about their experience. Now that importance of customers has been established, what are some ways to retain them to your business?
First of all, it’s important to be responsive to them. Now, you may be thinking that it’s more than obvious that you need to stay in touch. However, you should be sure you respond to them quickly and efficiently. For example, let’s say a customer sent an email regarding a question they had about your business. As long as time allows it, reply back ASAP. After all, you want your customers to know that you’re reliable and efficient when there are questions involved. If you constantly delay, they might stop asking or will simply try to figure things out on their own; or they may blast you on the internet for poor customer service!
You should also offer ways to improve the product(s) or services provided. It’s important to remember that not every customer will be satisfied. Some might have a few questions about how the product works, or if there will be any updates in the future. You should take these questions into consideration. Even if a large majority of your customers are satisfied, you should always look to the future, discovering ways to make your services even better.
Remember, running a business successfully does not need to be complicated. Keep it simple!
For more information on business analysis, business planning, and ways to grow your small business profitably, please check out our website www.portalcfo.com.
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Manny Skevofilax is a consultant and speaker that assists his clients with successfully navigating the challenges of growing their businesses profitably. Since 2003, Manny helps businesses to enhance their financial results by using his experience in strategic planning, financial statement analysis, operations, and team-building. His consulting firm, PORTAL CFO Consulting, Inc., has attracted clients from diverse industries in the United States and abroad.
Manny can be reached at 410-808-3441 or via email at email@example.com.