Business Advice: Avoid These Two Email Gotchas

Despite the growth of social media and mobile messaging, email is still an effective way of communicating with your employees and reaching out to your customers. Although you may be a skilled user of email, here are two gotchas you may not know about.

Be careful with your titles.

Most, if not all, of your recipients probably have some type of spam catcher built into their email systems. One of the ways this features determines if you’re message is spam is by scanning your subject. Your email is blocked as junk if it contains multiple exclamation points (!!!), multiple dollar signs ($$$), special characters or numerals to spell words (rec0mmendation), or words like Viagra, porn, drugs, or limited time. Stick to plain alphanumeric characters when composing your title and ask your recipients to add you to their address book.

Don’t use your email address to try out websites or services.

When you’re checking out a new website or testing an online service, it will frequently ask you to sign in with your email address and a made-up password. Even if you decide not to use the website, it now has your address and can use it to send you unwanted solicitations. To prevent this from happening, use a free temporary email from a provider like Your temporary address remains active long enough for you to sign up and receive messages for a few hours. After that, it is automatically deleted. If you decided to use the website or service permanently, you can always give them your real email address. Use email wisely and it can help grow your enterprise.

Remember, running a business successfully does not need to be complicated.  Keep it simple!

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