3 Ways a Strong Brand Reflects a Strong Company

3 Ways to Build A Strong Brand for your business

A strong brand goes beyond a customer’s perception of a company. A brand reflects your business’s values and principles and emotionally connects the customer to your services and products. Here are three ways that a strong brand expands to all levels of your company:

1) Transcend the Logo

Your brand’s image emotionally ties your customer to what your company’s products. Imagine Coca-Cola’s white curly script on a red backdrop. The logo evokes a sentimental feeling and has become a universal symbol of joy, laughter, and togetherness.

When a customer sees a brand’s image, they live through the memories that come from using the product.  By affecting the way consumers feel, your brand becomes a valuable asset in determining the way people experience your company’s products and services.

2) Motivate Employees

People want to stand united behind strong values. A brand represents your company’s guiding principles and inspires your employees to create a better workplace. The way your employees feel about their work environment reflect the internal attitudes of the company. Your employees serve as ambassadors of the brand and can make or break a customer’s experience.

3) Leave a Lasting Impression

Your brand promises your customers that they will receive the same professional standard every time they make a purchase. For example, some people simply cannot function without their daily coffee, and so the image of the Starbucks’ Siren has become a savior to many exhausted individuals driving to work in the morning. The customer trusts the service associated with the brand leading to a reverberating effect of spreading your company’s values into the daily life of your customers.

A brand isn’t just a marketing tool to help your customers remember your products and services. It is the heart and soul of what your company can contribute to the community. Keeping this in mind will help you create an attractive company for your customers and employees.

Remember, running a business successfully does not need to be complicated.  Keep it simple!

For more interesting topics to help you successfully manage the challenges of growing your business profitably, please search our blog at our website www.portalcfo.com.

 

How to Avoid Communication Pitfalls in Your Business

how to avoid communication pitfalls in your service business

Communication is central to a thriving, successful business. Since many of our business relationships rely on virtual communication, it is important to keep in mind how to avoid communication pitfalls in your business. Clear and timely communication builds trust in partners, and not having face-to-face time with colleagues or partners can sometimes complicate maintaining a professional relationship. As you navigate the realities of a virtual business world, keep yourself aware of and learn how to avoid communication pitfalls in your business that you may encounter:

Miscommunication through technology

Technology is wonderful. In fact, it’s the reason you can work from anywhere! Still, when we rely on written communication, it can be easy to miscommunicate. We may type off an email, unaware of how it sounds. We may mistype something; sending a completely different message than we intended.

Fixing this problem can be as easy as pausing a few minutes before sending an email. Ask yourself, how does this sound? Does it say what I want it to say? Don’t be afraid to follow up afterwards and make sure your message was delivered as intended.

Accidentally sending information to the wrong person

We have all been in that situation once or twice. We’re in a hurry and begin typing someone’s name into the address line. It auto-fills, and we don’t double-check it. A little later we get a message from that person asking if you intended to send them that message. Sometimes, it isn’t a big deal. Other times, it could be delicate information.

Again, fixing this problem can be as easy as pausing long enough to check the email addresses. This is especially true if you’re sending sensitive information. If it does happen, you can save face with colleagues or partners by apologizing.

Relying on written communication too much

Yes, technology is accessible and easy. It makes staying in touch with others easier than it has ever been. However, it is important to invest time in maintaining and strengthening relationships with colleagues and partners in other ways.

Even if you are a thousand miles apart, you can still connect with others using other techniques. FaceTime is a wonderful tool; allowing you to talk face-to-face. Drop a hand-written letter or thank you card in the mail when you a get a chance. If you happen to be in the same city, go out to lunch.  Don’t forget that you can still pick up the phone and have a quick call!  By strengthening communication in other ways, you show you are invested in that relationship and you increase trust.

Remember, running a business successfully does not need to be complicated.  Keep it simple!

For more valuable articles to help you successfully manage the challenges of growing your business profitably, please search our blog at our website www.portalcfo.com.

 

Things to Analyze in Your Business

things to analyze

In order to grow your business, it is important that you analyze it regularly and make any necessary changes. Business analysis will help you continue to grow and change, so that you are giving your customers what they want.

So, what’s involved in business analysis? What should you look for?  Here are a few things to analyze in your business.

You should look at your key performance indicators. Basically, this means that you have to look for trends that drive your sales, costs, and cash flows. You might want to look at the items that you are selling and see which ones do better than others. If you have salespeople, you should look at their performance and see how well they are doing by looking at their sales numbers.

It is also important to look at your financial information. It is important to monitor, not just your sales, but how much it costs to make the products. How much overhead are you keeping around? How long is it sitting around? You should also look into your cash flow and net profit. These things give you a good idea on how your business is doing financially.

It might be time to look into other opportunities. You should use this time to look at your core business and what you are achieving. Your business might be ready to add more products or services to help even more people.

This can also be the time to see if you need to make changes about how your business is run. What can be done better? How can you improve your business?

Remember, running a business successfully does not need to be complicated.  Keep it simple!

For more valuable articles to help you successfully manage the challenges of growing your business profitably, please search our blog at our website www.portalcfo.com.