How to Grow your Business by Being a Local Expert

You know that advertising on the Internet and in the local media is one way to get the word out about your business. But you’re also concerned that it’s difficult for your marketing materials to stand out in a crowded field. If you want to distinguish your business in the local community, try becoming an expert in your field using the following strategies.

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Grow Your Business: Tips for Creating a Strong Online Presence

Today’s society thrives on digital information. If you do not have a digital presence, you are non-existent to the general public. Having a strong online presence can increase your customer base and thus help you to grow your business. The first step toward creating an online presence is to plan.

Your plan should include a few key features to promote your business with a strong online presence. Elements that will boost the face of your business online include: content, design, usability, and value. Your online presence starts with your content and builds its way up from there. Think of each element as the fundamental building blocks that will propel your business toward positive growth and success.

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Grow Your Business by Connecting with your Community

When was the last time you took off work on a Saturday morning to walk through your neighborhood to the local farmer’s market in town? Maybe you grab your spouse and even put the kids in the stroller to join you for a leisurely jaunt to buy some fresh cut flowers, meat straight off the butcher’s block, maybe a parcel full of those homegrown vegetables, a dozen eggs hatched only a few hours earlier and of course, a baker’s dozen of those sugared donuts hot out of the oven.

So if you were not hungry before you started reading, you should be by now! However, that is not the objective of this blog. Instead, think about what goes on at your local farmer’s market or city bazaar or other similar marketplace on a weekend.

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Grow Your Business: Old-Fashioned Marketing without Technology

old-fashioned marketing

As a child of the Internet age, you may be under the impression that marketing requires online know-how to create advertising websites, YouTube videos, and Instagram campaigns. You forget that small businesses were marketing long before computers appeared. The old-fashioned marketing strategies that worked in the past, work just as well today. Here are three of the easiest old-fashioned marketing strategies that take no technology and little to no money to help grow your business:

Specialty Clubs

The best way to meet plenty of potential customers as well as suppliers, employees, and business professionals is to attend meetings of like-minded individuals. You don’t have to confine your mingling to industry groups. Think of anybody who might use your products and services and the groups they might attend. For example, if you’re an accountant, present budgeting tips to a new mother’s club, set up statistics calculations for the high school baseball team, or volunteer to handle the taxes of a local charity. The goal is to show up often enough so when someone thinks accounting, your face is the first that comes to mind.

Give Away Useful Products

If your small business produces low-cost goods, then give away free samples at networking events. If your items are expensive, donate them as prizes at fundraisers and contests held by organizations. If your company is more about services, then customize small, useful items with your name and contact information. Examples include calendars, refrigerator magnets, pens, and key chains. Every time your recipient uses your gift, they will be reminded of you.

Sponsor a Sports Team

If your target customers are everyday consumers, then you can keep your name in their eye by sponsoring the teams that they or their children belong to. This may entail nothing more than paying a small fee to get an ad in their program to shelling out for uniforms and equipment. Ask if you can hang a banner that advertises your business at their games. Then, have a banner professionally created that displays your business name, phone number, Internet information, and main products.

Remember, running a business successfully does not need to be complicated.  Keep it simple!

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Physically Protect your Business Information

physically protect your business information

To maintain its competitive advantage, your business must keep all kinds of information confidential. This information includes customer credit card numbers, employee Social Security numbers, and vendor contracts. You can protect your data through complex security software. You can also use the following simple tips to physically protect your business information.

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